Streaming Is Better This Way

Agency: Hijinx | Role: ACD, Creative Lead

Greg and I developed the concept, look and feel, and voice of the Mixer brand. In less than three years, we helped it grow from nothing into a major streaming platform with over 45 million active users, including two of the biggest streamers on the planet. With a creator-first mindset, we showed that streaming can be safe, inclusive, and seriously fun.

Streaming For Good

We created a charity campaign that used Mixer’s interactivity features to fire back at online bullies. In just over a week, we generated over $100k in donations and proved that the community really believed in the message.

Streamers Switch Sides

Mixer’s credibility shot through the roof when the two biggest streamers in the world made the switch from Twitch. With CIA-level secrecy, we concepted and executed the transition announcements, both of which made national news.